定价策略用英语怎么说？
编辑：自学文库
时间：2024年03月09日
The term "pricing strategy" refers to the approach or plan used by a company to set the prices for its products or services. It involves analyzing various factors such as production costs, competition, market demand, and customer perception. The ultimate goal of a pricing strategy is to maximize profits while maintaining a competitive position in the market. It can include strategies like cost-based pricing, where prices are set based on the production cost plus a desired profit margin, or value-based pricing, where prices are set based on the perceived value of the product or service to the customer. Other pricing strategies include penetration pricing, where prices are set low initially to gain market share, and skimming pricing, where prices are set high initially to target early adopters. Overall, a well-defined pricing strategy plays a crucial role in determining the success and profitability of a company.